The Demon Lord Varvatos, being the most powerful entity in history, considers existence to be a huge fat snooze. He calibrates his magical strength to be precisely average when he takes matters into his own hands and decides to reincarnate. But there's no way he could have imagined that everyone in the present world would be as weak as hell, so he's once again completely outclassed! He's reborn as Ard, and he's got ladies gushing over him, the royal family imploring him to be the next king, and an ex-minion threatening to murder him?! Ard, on the other hand, has a single-track mentality and will stop at nothing to attain his ultimate aim!